Loading Events

« All Events

10 Brand Voice Lessons

January 28 @ 6:30 pm - 8:30 pm

MONDAY, JANUARY 28
6:30PM – WINE RECEPTION
7:00PM – PRESENTATION
Free for members; $15 for guests
Having led global brand strategy for some of the world’s leading brands, Alan Siegel is an expert in developing an effective brand voice for organizations and corporations. A fully developed brand voice drives all communications to project a distinct personality; it reinforces customer interactions, running through every touch-point, beyond advertising and media, to embrace reputation and crisis management. Siegel will share his insights into the importance of brand voice and how he develops distinctive brand identity and voice programs for clients seeking to make their social purpose a reality.

Over the past four decades, Siegel has become one of the best-known figures in the branding business. He is both founder and Chairman Emeritus of Siegel+Gale, one of the leading global brand strategy firms in the world.  In 2011, Siegel founded Siegelvision, a firm committed to helping purpose-driven organizations with a passion for making a difference in society. A graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended the New York University School of Law, the School of Visual Arts, and Alexei Brodovich’s Design Laboratory.

Details

Date:
January 28
Time:
6:30 pm - 8:30 pm